Zebra Introduces Latest Addition to Growing Value-Class Printer Line with New P110m for Monochrome Card Printing Applications

 
Further Expands Industry’s Most Affordable, Compact and Versatile Single-sided Printing Solutions for Wide Variety of Secure, Personalized Identification Cards

CAMARILLO, Calif. – February 27, 2008 – Zebra Technologies (NASDAQ: ZBRA), a worldwide leader in card printing and bar code labeling solutions, today introduced the Zebra P110m for affordable, monochrome-only card printing applications. The P110m provides high reliability, along with advanced electronics -- the only printer in its class to offer comprehensive printer status and diagnostic messaging via a built-in LCD screen.

The newest addition to Zebra’s Value Class line, the P110m is a direct, single-sided thermal printer ideally-suited for a wide variety of industries, including financial services, retail, hospitality, education and transportation. Easy-to-use, durable and compact, it offers a lower total cost of ownership and higher return on investment for customers with smaller-volume card printing requirements.

“For smaller or remote field organizations, the P110m provides a cost-effective and truly versatile printing solution for creating personalized credit, membership and loyalty cards on either blank or pre-printed stock,” said Ram Ramaprasad, director of product management for Zebra Card Printer Solutions. “Organizations can also instantly and cost-effectively integrate cards with a wide variety of supporting access control applications for enhanced security.”

The new USB-ready printer offers several optional features such as magnetic stripe encoding and Ethernet connectivity so that organizations can deploy and manage card printers on an enterprise-wide basis. It also offers the following ease-of-use features:

• Load-N-Go ribbon cartridge with integrated cleaning roller
• Intuitive design simplifies set-up and reduces training costs
• LCD screen provides printer status and error messaging
• Translucent card cover allows you to see when card supply is running low
• Simple printhead replacement – no tools required

The Zebra P110m is available through authorized Zebra card printer resellers and distributors worldwide and offers a two-year warranty. In the U.S., the manufacturer’s suggested retail price is $1,795.

For further information, visit http://www.zebracard.com/id/card/na/en/index/products/card_printers/value_card_printers/p110m.html


About Zebra Card Printer Solutions
A world leader in desktop card printers, Zebra Card Printer Solutions is a division of Zebra Technologies Corporation, which delivers innovative and reliable on-demand printing solutions for business improvement and security applications in 100 countries around the world. More than 90 percent of Fortune 500 companies use Zebra® -brand printers. A broad range of applications benefit from Zebra-brand thermal barcode, “smart” label and receipt printers and plastic card printers (formerly branded Eltron®), resulting in enhanced security, increased productivity, improved quality, lower costs and better customer service. Zebra Technologies has sold more than five million printers, including RFID printer/encoders and wireless mobile solutions, as well as software, connectivity solutions, and printing supplies. Information about Zebra card printers can be found at www.zebracard.com.

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Contact Information:
Zebra Technologies Corporation
Zebra Card Printer Solutions
Trade Media, U.S.:
Brian Muys
+703 677 3122
bmuys@gotostrategic.com

Investor Relations:
Douglas A. Fox
+1 847 793 6735
dfox@zebra.com
Trade Media, EMEA:
Mark Thomson
+44 870 241 1527
mthomson@zebra.com
Trade Media: Latin America
Hilmer Rivera
+305 558 3100
hrivera@zebra.com

Trade Media, Asia Pacific:
Richard Besenbruch
+65 6858 0722
rbesenbruch@zebra.com