Eltron and Nippon Primex at Scan-Tech Japan Focus on POS Label and Card Printer Market

 
SIMI VALLEY, Calif., August 28, 1998 — Leading designer and manufacturer of thermal receipt, bar code label and plastic card printers, Eltron International, today announced its attendance at Scan-Tech Japan, Tokyo International Exhibition Site, booth 3-19, September 2-4. Nippon Primex, an Eltron Partner well established in the POS industry, will be demonstrating Eltron bar code label printers and the Eltron P Series plastic card printers at the show.

Eltron's full line of high quality, cost-effective bar code label and receipt printers are designed to aid in the reduction of order fulfillment cycle times and supply inventories, increase efficiency of integrated POS systems, and improve supply chain distribution and logistics. Eltron's P Series card printers offer reliable solutions for loyalty and membership programs, access control and personal identification at cost-effective prices.

"Eltron considers Nippon Primex one of our best partners and with their help we look forward to making Eltron label printers and P Series card printers as successful in Japan as they are in the rest of the world. Scan-Tech Japan is a step towards that goal in our partnership with this leader in the POS industry," said Patrice Foliard, senior vice president of sales and marketing at Eltron.

"Nippon Primex can penetrate deeper into the POS label market and further the concept of EUB (End-User Barcoding) with Eltron's bar code printer and plastic card printer solutions. WindowsTM based software like Eltron's Create-A-Label means end users can configure their own systems without consulting a systems integrator," said Max Yamazaki, overseas division of Nippon Primex.

Nippon Primex will demonstrate the Companion Plus, designed to print customer receipts at the sales counter; the new Aura Labeling Solution for small or home-based office use; the Orion, Eltron's third generation desktop printer with a unique openACCESSTM architecture; the Strata, a benchtop direct thermal or thermal transfer printer that accommodates up to 8.5" wide labels; and the P300, a full color or monochrome card printer with both smart card and magnetic stripe capabilities.
About Zebra Card Printer Solutions
A world leader in desktop card printers, Zebra Card Printer Solutions is a division of Zebra Technologies Corporation, which delivers innovative and reliable on-demand printing solutions to businesses and governments in more than 100 countries around the world. A broad range of applications benefit from Zebra brand thermal barcode label and receipt printers and plastic card printers (formerly branded Eltron®), resulting in enhanced security, increased productivity, improved quality, lower costs and better customer service. Information about Zebra card printers can be found at www.zebracard.com. Information about Zebra Technologies can be found at www.zebra.com.

Contact Information
Zebra Technologies Corporation
Card Imaging Division
Trade Media, U.S.:
Jennifer Sylvestre
805 578 7105
jsylvestre@zebra.com
Investor Relations:
Douglas A. Fox
847 793 6735
dfox@zebra.com